Yeah, I know this sounds incredible, but it is absolutely true, and if you just read down in a few minutes, you will confirm this yourself and you will also see exactly how he did it.
Ryan Kaji was born on 6th October 2010 and just like every other kid, he loved toy cars, riding tricycle and going down water slide. But he also particularly liked watching toy reviews on YouTube.
One fateful day in 2015, after watching a toy review on EvanTubeHD, Ryan now 4 years old was so inspired that he asked his mum a single question that changed the family’s fortune.
Her mother explained,
“Ryan was watching a lot of toy review channels — some of his favorites are EvanTubeHD and Hulyan Maya — because they used to make a lot of videos about Thomas The Tank Engine, and Ryan was super into Thomas, One day, he asked me, ‘How come I’m not on YouTube when all the other kids are?’ Then, we took him to the store to get his very first toy — I think it was a Lego train set — and it all started from there.”
Most parents would probably give their kids a good lecture for asking such a question, and then follow it up with some decent assignment, but not Loann Kaji. She had an instinct that Ryan was up to something.
Ryan ToysReview was born, with that first toy purchase, captured with the title, ‘Kid playing with toys Lego Duplo Number Train,’ which shows him exploring a toy store, buying a toy, and playing with it after his arrival back home.
The video went viral and became a massive hit as soon as it was posted; it has received around 50 million views as of November 2018.
Following this, he posted more toy videos on his channel, all of which became instant hits. Motivated, the young boy continued to post toy reviews.
Realizing the potential of her son’s channel, Loann decided to quit her job as as a high school chemistry teacher to work behind the scene on the YouTube channel full-time. This allowed young Ryan the freedom, to focus on making more reviews.
He started releasing a new toy review everyday and within 3 years, Ryan’s ToyReview amassed a massive 16 million subscribers on youtube making Ryan the 8th highest paid Youtuber.
From 1st June 2017, through 1st June 2018, 8-year old Ryan Kaji made $22 million dollars reviewing toys on Youtube. In the previous financial year, he had made $11Million dollars.
Ryan Kaji, despite being so young, was ambitious and charismatic. He is also very innovative and loves to engage himself in different sorts of creative and fun activities, which made his video content irresisitible to his followers.
Earlier this year, Ryan struck a deal with Walmart to sell a toy line called “Ryan’s World” exclusively in over 2,500 US stores and Walmart’s website.
The toy industry is paying close attention to stars like Ryan.
“If a product gets ten million, twenty millions views, and you see that Ryan loves it, or other kids love it, it has a huge impact at retail,” says Jim Silver, CEO of the review site Toys, Tots, Pets, and More. “He’s really the youngest success that we’ve seen. Most of the time, the kids were in the six plus range, just because of the vocabulary and the maturity to do a review.”
What is the real point of this article?
It is simple… there are no limitations in the world we live in today.
The limitations exist only in your mind. The digital era is breaking boundaries all over the world. With your Whatsapp and other messenger apps, you can chat/call with anyone in the world at almost no cost.
With Youtube, you can build the next great TV show with negligible cost, and with Blog, you can create the next top magazine.
The opportunities are endless, but this has not sunk into the minds of most youths, who continue operating with the old mentality that they will be the leaders of tomorrow, while the best time of their life is slipping away.
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